How global  is your company, really? 

1.Consider the percentage of your company’s total sales. Specifically, identify three key percentages:

• Percentage of domestic sales corresponding to the ratio of sales generated within your home country
• Percentage of regional sales corresponding to the ratio of sales generated outside your home country but within your home region
• Percentage of global sales corresponding to the ratio of sales generated outside your home region.

2. Add the percentage of regional sales with the one of the global sales and you will obtain the Percentage of international sales.

3. Repeat steps 1 and 2 for your company’s total set of subsidiaries – that is majority-owned equity affiliates – based on where they are based geographically.

While not the only metrics to determine how global your company really is, the geographic distribution of your sales and subsidiaries will tell you a lot about your company’s footprint. Now look back and think how much and at which speed these percentages have…