How to rebound when your sector takes a hit: Part four

When you are in a time of crisis, or coming out of one, it is a good time to take stock and look at what you can do to insulate yourself from future market disruptions. There are four steps to this. In part one we looked at how to prepare ahead for hard times; in part two, we looked at understanding your environment; and in part three we examined how to stay flexible and be ready to make changes. In this final instalment, we consider the need to focus on your strategic priority.

During COVID-19, it was clear that companies that were able to focus on their strategic priority were able to respond much quicker…