Is your company falling in to these traps when crafting strategy?

Businesses large and small pour tons of time and resources into crafting smart strategies each year. Your strategy, after all, is the ultimate roadmap for success. But many companies still fail to get the central message right. Do you recognize any of these traps?

Are you obsessing with operations? Day-to-day numbers and flows are important, but they shouldn’t be the driving force behind your strategy. If your team is over-fixated on the nuts and bolts of daily operations, you probably have too much internal focus.

Are you focusing to much on step-by-step growth? Many companies will look at last year’s numbers and try to improve upon them by a few percentage points. While you obviously want your business to grow, making incremental steps probably shouldn’t be your primary focus. You should be seeking to find ways to make big leaps – and that requires a broader, outward-looking strategy.

Are you reacting to things that happen rather than looking forward? To differentiate…