Four questions to ask while building a purpose-driven business 

Creating the organization of the future 

1 September 2023 in Purpose • 9 min read

Bernie Jaworski, author of Creating the Organization of the Future, discusses the critical importance of crafting a clear mission, vision, and purpose for your firm. ...

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Learning from your customers: Why Bob matters 

22 August 2023 • by Frédéric Dalsace in Purpose • 6 min read

Your customers can tell you everything you need to know to build your business, says Professor Frédéric Dalsace of IMD provided you pick the right ones to learn from ...

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Lessons from a ride of purpose and endurance

17 August 2023 • by Heather Cairns-Lee in Purpose • 11 min read • Podcast available

Olympian Rebecca Wardell tells Heather Cairns-Lee how a 20,000 km bike ride from Lausanne to New Zealand taught her the importance of managing her mindset, resilience, teamwork, and the kindness of strangers...

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Don’t put profit before freedom, activist warns business leaders

12 July 2023 in Purpose • 7 min read

Ukrainian human rights lawyer Oleksandra Matviichuk, in an interview with I by IMD at the St Gallen Symposium, implored business leaders to stop taking their democratic freedoms for granted and to look...

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Revisiting remote working

29 June 2023 • by John R. Weeks in Purpose • 8 min read

The debate about remote working has moved on. To decide how much time employees should spend in the office requires a fundamental review of corporate strategy and purpose, argues John Weeks, Professor...

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Musical secrets for truly spectacular performance

28 June 2023 • by Dominic Alldis in Purpose • 6 min read

How can you give individual players in your team greater autonomy to achieve your company’s goals? Dominic Alldis shares how both classical and jazz quartets work together to deliver excellence....

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Building a company from scratch out of the most unlikely place

27 June 2023 • by Mate Rimac in Purpose • 7 min read

Mate Rimac founded an electric supercar company in Croatia – a country with no automotive industry or start-up culture – when he was still a teenager, and against all odds, grew it...

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Facts, transparency, and partnerships: building Nespresso into a responsible brand 

13 June 2023 • by James E. Henderson in Purpose • 7 min read

Nespresso’s Chief Executive Guillaume Le Cunff explains how he counters greenwashing claims with facts, full transparency, and partnerships with NGOs. ...

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The cost of thinking twice for LGBTQ+ employees 

1 June 2023 • by Ina Toegel in Purpose • 6 min read

An inclusive culture can alleviate LGBTQ+ employees’ anxieties over disclosing their sexual orientation , empowering them to be their authentic selves at all times, explains IMD’s Ina Toegel ...

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Taking the lead: Mars Petcare and a purpose-led transformation

4 April 2023 • by Thomas W. Malnight in Purpose • 17 min read

Poul Weihrauch, CEO and Office of the President of Mars Inc, served as the Global President of Mars Petcare from 2014 to 2022. During his tenure, the Petcare business more than doubled...

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