How to create a structure to make your business thrive
In an era of fast-changing markets, now is the time to change your approach to strategy....
Author
Bettina Büchel
Bettina Büchel has been Professor of Strategy and Organization at IMD since 2000. Her research topics include strategy implementation, new business development, strategic alliances, and change management. She is Program Director of the Strategy Execution and Change Management open programs, as well as teaching on the flagship Orchestrating Winning Performance (OWP) program.
Latest news
Share
Ceremonial adoption: how to avoid it and embrace change
Many companies struggle to transform because strategic initiatives are not properly adopted throughout their organizations. Here are five principles to help leaders drive sustainable adoption of strategic change initiatives. ...