Digital automation: reaping the benefit needs careful planning
Take time to do your research as mistakes can prove costly ...
Author
Bettina Büchel
Bettina Büchel has been Professor of Strategy and Organization at IMD since 2000. Her research topics include strategy implementation, new business development, strategic alliances, and change management. She is Program Director of the Strategy Execution and Change Management open programs, as well as teaching on the flagship Orchestrating Winning Performance (OWP) program.
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