Unpacking the digital transformation at IKEA
In an I by IMD interview, Barbara Martin Coppola, Chief Digital Officer of IKEA Retail (Ingka Group) explains how she is helping to take the company, famous for its out-of-town stores and...
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Didier Bonnet
Didier Bonnet is Professor of Strategy and Digital Transformation at IMD and program co-director for Digital Transformation in Practice (DTIP) and Leading Customer Centric Strategies (LCCS). He also teaches strategy and digital transformation in several open programs such as Leading Digital Business Transformation (LDBT), Digital Execution (DE) and Digital Transformation for Boards (DTB). He has more than 30 years’ experience in strategy development and business transformation for a range of global clients.
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Questions you need to be asking about your digital transformation
28 January 2022 • by Didier Bonnet in Brain circuits • 2 min read
Most companies undergoing digital transformation want to improve their customers' experience, but data shows they aren't succeeding. Why?...
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Five questions to help you choose the right digital governance model
16 September 2021 • by Michael R. Wade, Didier Bonnet in Brain circuits • 3 min read
Choosing a digital governance model is a critical part of a digital transformation strategy. Research has indicated that governance is a key driver of financial performance for businesses that have undergone successful...