Dominique Turpin is Professor Emeritus of Marketing Strategy at IMD. A marketing expert and Japan specialist, he was IMD’s Dentsu Chaired Professor of Marketing and the Dean of External Relations until 2022 and served as IMD President and Nestlé Professor from 2010 to 2016. He was previously the Director of the IMD MBA (Master of Business Administration) and PED (Program for Executive Development).
From the opportunities presented by digital marketing to the hazards of failing to grasp that brand transparency is now a crucial marketing asset, here are seven trends that are increasingly impacting your...
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