Integrating sustainability and strategy: 3 narratives for success
The future lies in creating positive value equations for customers, showcasing how sustainability enhances traditional product benefits....
Frédéric Dalsace focuses on B2B issues sustainability, inclusive business models, and alleviating poverty. Prior to IMD, he spent 16 years as a Professor at HEC Paris where he held the Social Business / Enterprise and Poverty Chair presided by Nobel Laureate Professor Muhammad Yunus. Prior to his academic life, Frédéric accumulated more than 10 years of experience in the business world, both with industrial companies (Michelin and CarnaudMetalbox) and as a strategy consultant with McKinsey & Company. At IMD he is Co-Program Director of the Leading Customer – Centric Strategies program.
15 November 2023 • by Frédéric Dalsace, Goutam Challagalla in Leading in turbulent times • 7 min read
The future lies in creating positive value equations for customers, showcasing how sustainability enhances traditional product benefits....
12 September 2023 • by Frédéric Dalsace in Competitiveness • 8 min read
Reverse positioning can help businesses understand how they are pigeonholed by customers – and reveal opportunities to improve their standing versus the competition. ...
5 September 2023 • by Frédéric Dalsace in Strategy • 7 min read
Frédéric Dalsace of IMD explains how to reassess your products and services in terms of their “action generators” – the extent to which they convince the customer to buy....
Explore first person business intelligence from top minds curated for a global executive audience