Louise Muhdi is Affiliate Professor of Innovation and Strategy. She helps organizations adapt to uncertain and fast-changing business environments, drive innovation and growth, and sustain value creation for the long term. She has an MSc in biology and a PhD in technology and innovation management from ETH ZĂĽrich, Switzerland. Prior to joining IMD in 2019, Muhdi was Head of Innovation Strategy and Portfolio for Global Science and Technology at Givaudan International where she developed the global innovation strategy and implemented multiple strategic initiatives to drive short, mid, and long-term growth. She also spent several years in the pharmaceutical industry.
14 December 2021 • by Louise Muhdi in Brain circuits • 2 min read
The last couple of years have proven the need to be agile and ready for anything, but are you properly prepared?...
The COVID-19 pandemic has accelerated many of the trends driving a volatile, uncertain, complex and ambiguous (VUCA) business environment. This framework and checklist will help you future-proof your organization so that it...
23 August 2021 • by Louise Muhdi in Brain circuits • 3 min read
In order to best plan for the future it is most effective to start in the future and work backwards, a technique used by many successful leaders....
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