Is fast fashion going out of fashion fast? Look east for answers
Shein’s super-charged rise has lessons for fashion retailers around the world, say Mark Greeven, Patrick Reinmoeller, Mark Greeven, and Yunfei Feng. ...
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Mark J. Greeven
Mark Greeven is Professor of Innovation and Strategy at IMD. Drawing on a decade of experience in research, teaching and consulting in China, Mark explores how to organize innovation in a turbulent world. He co-directs our Building Digital Ecosystems program.
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Globalization has rallied during the pandemic – here’s what that means for leaders
Covid-19 does not, as many detractors believe, sound the death knell for globalization. In fact, the pandemic is its saving grace — and there are big implications coming down the pipeline for...