EverGreen – the futureproofing of Heineken
Niccolò Pisani, IMD Professor of Strategy and International Business, explores Heineken's ambitious and all-encompassing strategy for sustainable growth, launched amid a global pandemic....
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Niccolò Pisani is Professor of Strategy and International Business at IMD. His award-winning research has appeared in the world’s leading academic journals and extensively covered in the media. His work has been featured in both Harvard Business Review and MIT Sloan Management Review. He has also written several popular case studies that are distributed on a global scale. He also co-directs the International Growth Strategies program.
1 February 2023 • by Niccolò Pisani in Strategy • 8 min read
Niccolò Pisani, IMD Professor of Strategy and International Business, explores Heineken's ambitious and all-encompassing strategy for sustainable growth, launched amid a global pandemic....
13 July 2022 • by Sameh Abadir, Niccolò Pisani in Brain circuits • 3 min read
Building on prior research on the topic, we have identified six traps that leaders can fall into in turbulent times. Often these traps are hidden, so leaders don’t realize when they are...
24 June 2022 • by Sameh Abadir, Niccolò Pisani in Brain circuits • 3 min read
In turbulent times, you need leaders who are like Swiss knives: take this self-test to find out if you are up to the challenge....
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