Nirmalya Kumar is Professor of Marketing of the Lee Kong Chian School of Business at Singapore Management University. He has served on the Boards of ACC Limited, Ambuja Cements, Bata India, BP Ergo, Defaqto, Tata Capital, Tata Chemicals, Tata Industries, Tata Limited (UK), Tata Unistore, Ultratech, and Zensar Technologies. When Kumar wrote the easyJet case study, he was a Professor of Marketing at IMD.
Collaboration between humans and new forms of artificial intelligence (AI) are creating opportunities for considerable improvements in written communication. But to do so successfully, business executives must learn to strike a balance...
27 November 2023 • by Michael Skapinker in Audio articles • 10 min read • 
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The Church of England has moved away from engagement and sold its fossil fuel shares, but to whose benefit? The shares have most likely been bought by investors who care little about...
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