10 reasons why organizational change fails
Most major organizational change ends in failure. How can you beat the odds and be successful? ...
Author
Nirmalya Kumar
Nirmalya Kumar is Professor of Marketing of the Lee Kong Chian School of Business at Singapore Management University. He has served on the Boards of ACC Limited, Ambuja Cements, Bata India, BP Ergo, Defaqto, Tata Capital, Tata Chemicals, Tata Industries, Tata Limited (UK), Tata Unistore, Ultratech, and Zensar Technologies. When Kumar wrote the easyJet case study, he was a Professor of Marketing at IMD.
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The lost generation?
10 March 2021 • by Peter Vogel, Patrick Reinmoeller, Karl Schmedders in Family business • 6 min read
Family businesses traditionally pull together to survive a crisis, but the dramatic impact of the pandemic has brought even the strongest to their knees. They will have to developnew skills to adapt...
Seven trends that will affect the future of marketing
From the opportunities presented by digital marketing to the hazards of failing to grasp that brand transparency is now a crucial marketing asset, here are seven trends that are increasingly impacting your...