What blocks imagination?
What blocks imagination?...
Author
Nirmalya Kumar
Nirmalya Kumar is Professor of Marketing of the Lee Kong Chian School of Business at Singapore Management University. He has served on the Boards of ACC Limited, Ambuja Cements, Bata India, BP Ergo, Defaqto, Tata Capital, Tata Chemicals, Tata Industries, Tata Limited (UK), Tata Unistore, Ultratech, and Zensar Technologies. When Kumar wrote the easyJet case study, he was a Professor of Marketing at IMD.
Latest publications
ShareWhy is it difficult for successful companies to challenge their “mental models,” the way in which they’re used to thinking about their business?
Why is it difficult for successful companies to challenge their “mental models,” the way in which they’re used to thinking about their business?...