How Firmenich boosted creativity with AI
Swiss flavor and fragrance company Firmenich shows how AI can be used to collaborate with humans to stimulate their intelligence, creativity, and learning....
Author
Tomoko Yokoi
Tomoko Yokoi is an IMD researcher and senior business executive with expertise in digital business transformations, women in tech, and digital innovation. With 20 years of experience in B2B and B2C industries, her insights are regularly published in outlets such as Forbes and MIT Sloan Management Review.
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