Frédéric Dalsace of IMD explains how to reassess your products and services in terms of their “action generators” – the extent to which they convince the customer to buy....
Continue readingFrustrated by the limitations of using technology to do good in the non-profit sector, Lotta Relander decided to found Grownate, a digital platform that helps corporates and brands connect with their customers...
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20 February 2023 • by Lindsay Sarah Krasnoff in Customer • 11 min read
After the controversy surrounding rap star Ye’s anti-Semitic comments, the sportswear giant adidas found itself under the spotlight for historical links to the Nazi regime. Lindsay Krasnoff explains how a legacy company...
10 August 2022 • by Alexander Osterwalder, Matthieu Manzoni in Customer • 12 min read
With Netflix’s recent loss of subscribers, it may be time to move away from membership and towards alternative models of customer retention...
1 April 2022 • by Thomas W. Malnight, Ivy Buche in Customer • 10 min read
Established firms can bridge the advantages of market power, long-standing customer relations and industry insights to triumph over rivals....
Do consumer incentives have negative consequences on people and planet? Julia Binder, Professor of Sustainable Innovation and Business Transformation at IMD, explores the risks....
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