How to thrive in the time of turmoil: from soaring costs to supply chain bottlenecks and labor shortages
Executives can break the gloom and fortify their business against disruption by adopting these risk strategies. ...
Customer
In search of a bag with a tag – and more
Frédéric Dalsace of IMD explains how to reassess your products and services in terms of their “action generators” – the extent to which they convince the customer to buy....
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Beyond Bezos: Amazon’s prime movers face a tricky transition
5 July 2021 • by Didier Cossin, Michael D. Watkins in Customer • 7 min read
Jeff Bezos will find the move from CEO to Chairman of the Board far from easy. Didier Cossin and Michael Watkins offer advice on avoiding the pitfalls ...
How do you escape the inside-out belief systems common across companies?
3 July 2021 • by Seán Meehan, Charlie Dawson in Customer • 3 min read
Customer-led strategies are proven to foster innovation, but how do you form one and sustain it? The first step is to eliminate inside-out thinking....
What lights a fire within your company?
30 June 2021 • by Seán Meehan, Charlie Dawson in Customer • 2 min read
Do you know how to light the fire within your employees that drives them to seek change and innovation?...
Seven trends that will affect the future of marketing
From the opportunities presented by digital marketing to the hazards of failing to grasp that brand transparency is now a crucial marketing asset, here are seven trends that are increasingly impacting your...