How can CEOs harness the power of generative AI?
Generative AI can transform marketing, customer service, and other business areas, but CEOs must ensure they use it effectively, says IMD’s Goutam Challagalla ...
Marketing
Integrating sustainability and strategy: 3 narratives for success
15 November 2023 • by Frédéric Dalsace, Goutam Challagalla in Marketing • 7 min read
The future lies in creating positive value equations for customers, showcasing how sustainability enhances traditional product benefits....
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Integration, interoperability, inclusion: igniting the e-commerce boom in Asia
Asian governments should converge trade rules and improve the ease of doing digital business across borders so more enterprises can benefit from the e-commerce boom, says Kati Suominen....
Marketing was the child of globalization but will be the parent of sustainability
Marketing often gets a bad rap due to its association with the excesses of capitalism, but it can play an important role in driving more sustainable business practices and consumption patterns, says...
How to make life better for customers and create a more successful organization
25 May 2023 in Marketing • 7 min read
In the quest for efficiency many organizations have forgotten the human side of customer service, says John Sills, author of The Human Experience. If in doubt, be human...
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Do you understand how AI can revolutionize your marketing?
13 December 2022 • by Amit M. Joshi in Marketing • 3 min read
AI can make a critical difference in your digital marketing, but many executives are still not sure how they should be using it....
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