15 November 2023 ⢠by FrÊdÊric Dalsace, Goutam Challagalla in Marketing ⢠7 min read
The future lies in creating positive value equations for customers, showcasing how sustainability enhances traditional product benefits....
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31 August 2022 ⢠by Allyson Stewart-Allen in Marketing ⢠7 min read
As marketing leaders stay in their roles for shorter and shorter periods, turnover of CMOs is becoming an issue â but a shift in mindset could reverse that trend...
22 June 2022 ⢠by Amit M. Joshi in Marketing ⢠8 min read
Organizations are sitting on a gold mine of data, but very few are reaping the rewards. Putting the right infrastructure in place and demystifying data analytics among employees will help companies unleash...
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Corporate net zero strategies lack teeth, say IMD experts. To translate pledges into action, firms must commit to realistic intermediary targets, rethink their value chains and shift to a long-term mindset....
22 December 2021 ⢠by Mark Seall in Marketing ⢠8 min read
Technology giant Siemens uses ânatural language understandingâ to scour websites and social media posts for signals to predict emergent trends, and enhance brand value....
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From the opportunities presented by digital marketing to the hazards of failing to grasp that brand transparency is now a crucial marketing asset, here are seven trends that are increasingly impacting your...
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